65 Welsh beaches were crowned winners of international awards and ranked amongst the best in the UK and across the world.
The campaign, which puts an emphasis on the outdoors and adventure, launches across the UK and Ireland on March 1.
Two locals launch a website and merchandising in an attempt to promote the area at home and abroad.
As the children start their summer break you may be looking for holiday ideas - well you might want to look closer to home. Visiter numbers to the capital city are booming. Nicola Hendy's been finding out why.
Jeremy Parr, from Natural Resources Wales, told ITV News the quality of Wales's beaches was important for tourism.
Welsh beaches have been ranked among the best in the UK and across the world with 34 achieving Blue Flag status and 31 obtaining Green Coast Awards.
Pembrokeshire is home to some of the best beaches, winning 10 Blue Flags, followed by Gwynedd with eight and Anglesey with six.
The beaches were judged on criteria including cleanliness, water quality and safety.
Natural Resources Minister Alun Davies says:
"The awards demonstrate the high standard of Welsh bathing water quality and reflect the diversity of our beautiful coastline, which is enjoyed by our communities and the millions of visitors to Welsh beaches each year.
"These awards also recognise the hard work of everyone involved in achieving and maintaining these high standards."
It's an ancient landmark that has shaped Wales and recently Offa's Dyke was voted one of the top ten walks in the world. Now there's a push to get towns and villages running alongside the National Trail doing more to welcome walkers. Mike Griffiths reports.
A seaside hotel in Llandudno has been named the world's thirst best bargain hotel, moving three positions up from its ranking in sixth place last year.
The Lauriston Court Hotel was also named the number one bargain hotel in the UK.
Carol-Lynn and Ian Robbins, owners of Lauriston Court, said, “We take pride in the knowledge that our guests appreciate everything we are doing and we would like to take this opportunity to thank everyone who has stayed with us over the past year for helping us to win this award.
"Winning this award is a tremendous achievement for us and the rest of the team at Lauriston Court.”
The results of the TripAdvisor 2014 travellers awards also listed another Llandudno hotel, The Wellington, which features in the list of best bargain hotels in Europe, ranking in ninth place.
"We get to know our guests really really well and that's because we've only got 11 bedrooms. Any more and I think we would really struggle because we like to make it personal".
Wales enjoyed a bumper year for tourism in 2013, a survey has revealed.
Half a million more visitors from Britain alone crossed the border compared to 2012, with an eight per cent rise in overnight stays.
Visitors spent £1.4 billion, with Wales' tourism sector seeing some of the strongest increases in Britain.
Wales saw a marked increase in tourism in 2013, according to figures released today.
The Great Britain Tourism Survey has revealed British residents made more than eight million visits to Wales in the first nine months of 2013 - up 7.8% compared to the same period in 2012.
Last year's tourism figures are also 5.4% higher than in 2011, which was considered an excellent season for tourism in Wales.