The campaign, which puts an emphasis on the outdoors and adventure, launches across the UK and Ireland on March 1.
Two locals launch a website and merchandising in an attempt to promote the area at home and abroad.
The region is vying to become the UK's number one location for outdoor activities.
A seaside hotel in Llandudno has been named the world's thirst best bargain hotel, moving three positions up from its ranking in sixth place last year.
The Lauriston Court Hotel was also named the number one bargain hotel in the UK.
Carol-Lynn and Ian Robbins, owners of Lauriston Court, said, “We take pride in the knowledge that our guests appreciate everything we are doing and we would like to take this opportunity to thank everyone who has stayed with us over the past year for helping us to win this award.
"Winning this award is a tremendous achievement for us and the rest of the team at Lauriston Court.”
The results of the TripAdvisor 2014 travellers awards also listed another Llandudno hotel, The Wellington, which features in the list of best bargain hotels in Europe, ranking in ninth place.
"We get to know our guests really really well and that's because we've only got 11 bedrooms. Any more and I think we would really struggle because we like to make it personal".
Wales enjoyed a bumper year for tourism in 2013, a survey has revealed.
Half a million more visitors from Britain alone crossed the border compared to 2012, with an eight per cent rise in overnight stays.
Visitors spent £1.4 billion, with Wales' tourism sector seeing some of the strongest increases in Britain.
Wales saw a marked increase in tourism in 2013, according to figures released today.
The Great Britain Tourism Survey has revealed British residents made more than eight million visits to Wales in the first nine months of 2013 - up 7.8% compared to the same period in 2012.
Last year's tourism figures are also 5.4% higher than in 2011, which was considered an excellent season for tourism in Wales.
The Economy Minister, Edwina Hart, will announce the results for Wales in the Great Britain Tourism Survey later today. It's expected to show the sector is performing well.
In 2011 over 800,000 people from overseas visited Wales, spending more than £300m here.
It's an 870 mile long walk, that's made the Welsh economy more than £32million. It is the Wales Coast Path and Megan Boot has been finding out how its beauty is becoming very profitable.
Visitors to Wales' coastal path have helped to boost the Welsh economy by £32m in the last year.
The results from two surveys has found that nearly three million people were attracted to the welsh coast last year, of which 95% were visiting on a walking holiday.
The 'Visitors Survey' has also shown that local businesses have benefitted from the increased tourism.
32% of businesses taking part in the survey say the Wales Coast Path will become more important in future to the success of their business in the future.
The coastal path was opened in May last year and stretches 870 miles from Flintshire to Chepstow.
The Welsh and the UK governments should work more closely together to make Wales more competitive, according to Wales Office Minister, Baroness Jenny Randerson.
Baroness Randerson said :
"Wales has such a wealth of wonderful attractions, activities and events for visitors, and host of world-class facilities right on our doorsteps. We have so much to gain if Government and the tourism industry work together."
The tourism sector is worth £6 billion to the Welsh economy and employs more than 8% of the workforce. However, between 2002 and 2012 the Wales share of international visitors fell from 4% to 3%.
Wales' tourism industry has enjoyed a bumper summer, according to figures released today by the Welsh Government.
Almost six in 10 Welsh tourism businesses said they had received more guests or visitors this August compared to 12 months ago, with eight in 10 feeling confident about the Autumn season.
Seven in 10 Welsh attractions reported an increase in visitor numbers, while a third of the self catering sector also reported an increase.
The recent good weather is said to be the main factor behind the upturn, with many saying the sunshine has given their businesses a boost.