Kids 'know booze brands'

Children as young as 10 recognise alcohol brands more than some food names, a charity warns

Concern over children's familiarity with alcohol

Over 400 primary school children took part in the survey Credit: ITV News Wales

An alcohol charity claims that children in Wales recognise alcohol logos more than popular food brands.

Alcohol Concern Cymru says it shows that "more effective controls" on advertising alcohol were needed.

But the Portman Group, which represent drinks manufacturers, argue that the figures are "a contradiction", and that current rules are "rigorously enforced".

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