Motorists are being warned of the dangers of driving over 30mph on any roads lit by street-lights. The campaign by GoSafe will re-inforce the message that the absolute speed limit for driving in built-up areas where there are street lights is 30 mph - unless otherwise stated.
Paralympian cyclist Simon Richardson who was left in a critical condition last summer after suffering multiple injuries in an alleged hit-and-run incident is backing the campaign.
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It brings the total funding to £13m over the next four years.