The renewable energy sector in Wales grew by a third in the three years up to 2010.
"I think one of the things we first have to do is just celebrate the success and recognise it." she says Anne Meikle, from WWF Cymru.
"I think people don't know what it means and aren't really clear what's going on here, and how important a sector it can be for our future."
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The world bog snorkelling championships returns to Llanwrtyd Wells this weekend.
A cloudy start with a scattering of showers spreading eastwards, allowing some warm sunshine to develop from the west during the afternoon.
The Lions are due to depart before the PRO12 and Premiership finals, with the first match taking place on same weekend as Top 14 final.