Trading conditions "are as tough as I've ever seen in my thirty year career" says Tata Steel's Jon Ferriman.
"This is worse than 2008/9, and it's been sustained, which is what is really hurting us."
"The European economy is driving prices down, and the Chinese economy is driving raw materials up. We're getting squeezed in the middle".
More top news
The world record attempt will raise money for the foundation set up in memory of the Olympic gold medallist, who died in May 2013.
In today's Newsweek, Carl talks about what the 'No' vote in the Scottish Referendum could mean for Wales and the impact of legal highs.
England manager talent spotting at Swansea City v Southampton at the Liberty Stadium