Tattoo artist Chris Jones says he's portrayed 'everything from Einstein to Frankenstein' as the popularity of celebrity and screen star tattoos has grown.
He told our reporter Rob Osborne 'there's no way of showing you're a bigger fan than getting something tattooed on your body for the rest of your life'.
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A group of ex-servicemen have become the first people to climb Pen y Fan in the Brecon Beacons for 24 hours non-stop.
Thousands of athletes are in Tenby for the competition which consists of a two mile swim, a 112 mile cycle ride and a marathon.