A new guide for care home staff to help them support residents with hearing loss is being launched today.
The charity has been working with Age Cymru's My Home Life Cymru programme to produce the guide which aims to improve the quality of life of care home residents who have hearing loss.
There are around 530,000 people in Wales who suffer from hearing loss. In the UK about 71 per cent of people over the age of 70 have some degree of hearing loss.
The charity says that the consequences of hearing loss can be debilitating, with it leading to loneliness, isolation and depression. It says it can be "especially acute" in a care home setting.
As part of the programme, a bilingual booklet will be distributed free to all 740 care homes in Wales. The booklet is aimed at providing care home staff with information and training on hearing aid maintenance.