The Dogs Trust in Bridgend says over 600 dogs arrived at the centre last year - a record high.
Staff believe the struggling economy has played a part, but added many people simply don't realise the time and money needed to care properly for a pet.
They have urged would-be owners to think long and hard before committing to a dog.
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It is estimated there are 50,000 alcohol-related hospital admissions a year, costing the Welsh NHS £120m annually.