Mephedrone: campaign highlights dangers of 'miaow miaow'

The Health Minister will launch a campaign later today to highlight the dangers of using the banned substance mephedrone. Commonly called 'meow meow' or 'miaow miaow', it is estimated that three-hundred thousand young people in the UK used the drug last year.

The dramatic rise in the use of mephedrone is concerning given the serious mental and physical harm the drug can cause both in the short and long term.

As a class B drug mephedrone carries a penalty of up to 5 years for possession and 14 years for supply. One of the aims of our campaign is to educate people about the dangers of the drug and the damage it can cause.

– Health Minister Lesley Griffiths AM

The drug - which is described as a mix between amphetamines, cocaine and ecstasy - can cause heart palpitations, paranoia, vomiting, agitation, fits, suicidal thoughts and depression. In Wrexham a new drop in centre opens this morning due to "increased demand" from drug users.

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Mephedrone campaign

A campaign aimed at raising awareness of the dangers of new and emerging drugs such as mephedrone is being launched today in the run up to the RBS Six Nations championship