This week ITV is launching a new campaign called 'From the Heart'. The aim is to raise awareness about organ donation but its implications could transform the lives of hundreds of people in Wales.
There are hundreds of Welsh people currently waiting for an organ transplant but there are not enough organs available.
As part of the campaign ITV Cymru Wales will have special reports and programmes exploring and highlighting the shortage of organ donors, its implications and the reasons behind it, focusing on the recipients of donor organs and how lives can be transformed.
- At any time there are around 300 people on the organ transplant waiting list in Wales.
- There were only 156 transplants in 2012 and the early part of 2013.
- 40% of families refuse for organs to be donated from a loved one.