'From the Heart' campaign week

ITV is launching a new campaign, From the Heart, to raise awareness of organ donation and the NHS Organ Donor Register.

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Concern raised over 'soft opt-out' scheme

The 'From the Heart' campaign is also encouraging more of us to talk to our families about organ donation. Statistics prove families are more likely to consent for the organs of a loved one to be donated if they knew their wishes.

If you wish to join the organ donor register you can get further information from the website at

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