The 'From the Heart' campaign is also encouraging more of us to talk to our families about organ donation. Statistics prove families are more likely to consent for the organs of a loved one to be donated if they knew their wishes.
If you wish to join the organ donor register you can get further information from the website at www.itv.com/fromtheheart
In a special episode, tonight's Wales this Week looks at Organ Donation and speaks to those whose lives have been transformed as a result
ITV launches a new campaign, From the Heart, to raise awareness of organ donation and the NHS Organ Donor Register.