The UK's best beach? It's right here in Wales

Rhossili Bay has been voted 'Best UK Beach' by travellers Credit: ITV News Wales

Rhossili Bay on the Gower has been crowned the UK's best beach - according to feedback from travellers.

In the latest 'Travellers' Choice Beaches Awards', Rhossili Bay was chosen as the best beach in the UK and the third best in Europe - beating rivals in Spain, Greece and Italy.

The bay is popular with surfers Credit: ITV News Wales

Rhossili Bay is the largest expanse of white sand on the Gower Peninsula and stretches for three miles. The beach's vast stretch of sand and towering cliffs make it popular with surfers, paragliders and ramblers.

Feedback from millions of travellers helped secure the highest ranking.

The Welsh beach has also been placed in the world's top 10 - above those in Hawaii, the Caribbean and more exotic locations.

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Rhossili Bay 'Best UK Beach'

Rhossili Bay in Swansea has been crowned the UK's number one beach and the third best in Europe - beating rivals in Spain, Greece and Italy.