Over three quarters of people in Wales fear living in a care home, according to a Alzheimer's Society report.
Published today, the 'Low Expectations' report found that 78% would be very or fairly scared about going into a care home.
The report states that excellent care does exist, but pessimism about life in care homes is leading people to settle for less. It also found that three quarters of relatives would recommend their loved one's care home despite less than half saying their relative has a good quality of life.
Too often we hear that people with dementia in care homes don't have the opportunity for regular and meaningful social interaction and activities of their choice which help them continue to live well with dementia.
Care homes shouldn't be seen as an isolated place of last resort but as part of the wider community. They should be championing the fact that with the right support, it is possible to live well with dementia."
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Crowds came to hear him speak this afternoon in Bangor - a seat where fewer than 100 votes could make the difference at the next election.
Scattered showers with the odd heavy burst possible but there will be plenty of sunny spells too.
A rather wet and windy evening, with rain in the north and showers elsewhere.