It defined many a family holiday for generations - now a £700,000 grant is set to breathe new life into the old Butlins site in Barry as part of a £3.3m regeneration project for the town.
Closed shops will be revamped and the Butlins site made into an events arena and car park until an investor can be found.
The investment comes during Wales Tourism Week, as those in the industry call for more effort to be put into raising Wales' holiday profile abroad.
The tourism sector currently employs more than 10% of the Welsh workforce - as our Business Correspondent Carole Green reports.
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The heaviest bursts are expected in the south and east, with some western areas either remaining dry or becoming dry by dawn.
Many places will start dry, but rain in the southeast will spread to most for a time overnight.
The family of Isaac Nash who went missing after being swept out to sea last summer have presented a cheque for £10,000 to the RNLI.