It defined many a family holiday for generations - now a £700,000 grant is set to breathe new life into the old Butlins site in Barry as part of a £3.3m regeneration project for the town.
Closed shops will be revamped and the Butlins site made into an events arena and car park until an investor can be found.
The investment comes during Wales Tourism Week, as those in the industry call for more effort to be put into raising Wales' holiday profile abroad.
The tourism sector currently employs more than 10% of the Welsh workforce - as our Business Correspondent Carole Green reports.
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UKIP Assembly Member Michelle Brown has apologised after a recording emerged of her using a racial slur.
There will be a number of road closures in place in Cardiff today as the British Speedway Grand Prix returns to the Welsh Capital.
Today will be a day of often heavy showers, with the risk of hail and thunder.