The Minister for Regeneration says 'new life' could be breathed into Barry Island as a tourist destination.
Huw Lewis AM said: "The way people spend their time and money is different from the 1960s and 70s, but people are still looking for a quality day out. Barry has a fine beach... we need to make sure the facilities are here to match the natural environment."
The first tranch of a £3.3m investment from the Welsh Government has been announced, focusing on Barry Island.
The money will be used to regenerate the eastern half of the seafront and the old Butlins site.
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Wales have qualified for the Euro 2016 quarter finals after beating Northern Ireland 1-0 in Paris.
A rally has been held in Cardiff following the EU referendum to show support to migrant communities.
It's 0-0 at half time in Paris as Wales face Northern Ireland in the last 16 of Euro 2016.