David Stevens, the Chief Operating Officer of Welsh insurance firm Admiral, thinks transport links in South East Wales are "not good enough".
He told our Business Correspondent Carole Green that many members of Admiral's workforce experience transport problems which impact their "quality of life, or cost, or convenience."
More top news
The RNLI say 17 people lost their lives last year around the Welsh coast.
The Don't Be a Lobster campaign uses brightly coloured signs to remind everyone to look after their skin in the sunshine.
Barnardo's Cymru warns, on International Missing Children's Day, it's too easy for young people to agree to meet up with strangers.