It is plain idiocy that the repercussions of such an advertisement were not spotted by the FSA. It's little wonder that criminals were able to pass off horsemeat as beef under the FSA's noses if they were too busy dreaming up inflammatory and misleading messages like this.
If premises have standards of hygiene which are akin to food being served in urinals then the FSA should deal with them.
Launching a publically-funded campaign like this and associating a top quality product with standards of hygiene which should result in premises being closed down is absolute madness and a disgrace.
The National Sheep Association has also criticised the inclusion of lamb in the FSA's campaign.
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Safe to say there is very little to get excited about as far as our weather is concerned! All very autumnal over the next few days!
It's certainly not the brightest of starts to the day, with drizzly rain in places.
It will feel much milder tonight that it did last night, with patchy showers around the coasts.