It is plain idiocy that the repercussions of such an advertisement were not spotted by the FSA. It's little wonder that criminals were able to pass off horsemeat as beef under the FSA's noses if they were too busy dreaming up inflammatory and misleading messages like this.
If premises have standards of hygiene which are akin to food being served in urinals then the FSA should deal with them.
Launching a publically-funded campaign like this and associating a top quality product with standards of hygiene which should result in premises being closed down is absolute madness and a disgrace.
The National Sheep Association has also criticised the inclusion of lamb in the FSA's campaign.
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Dry with clear spells, with most southern and eastern areas having clear skies.
Wales manager Chris Coleman says his side can't get caught up in the 'fantastic atmosphere' ahead of tomorrow's Israel match.
A fairly cloudy start soon clearing south, allowing brighter conditions in the north to spread to all parts through the morning.