It is plain idiocy that the repercussions of such an advertisement were not spotted by the FSA. It's little wonder that criminals were able to pass off horsemeat as beef under the FSA's noses if they were too busy dreaming up inflammatory and misleading messages like this.
If premises have standards of hygiene which are akin to food being served in urinals then the FSA should deal with them.
Launching a publically-funded campaign like this and associating a top quality product with standards of hygiene which should result in premises being closed down is absolute madness and a disgrace.
The National Sheep Association has also criticised the inclusion of lamb in the FSA's campaign.
More top news
It's 0-0 at half time in Paris as Wales face Northern Ireland in the last 16 of Euro 2016.
Plenty of dry and bright weather today, leaving a dry, rather chilly night across many parts of Wales.
Hundreds of Armed Services personnel, cadets and veterans have marched through Caerphilly to mark Armed Forces Day.