It is plain idiocy that the repercussions of such an advertisement were not spotted by the FSA. It's little wonder that criminals were able to pass off horsemeat as beef under the FSA's noses if they were too busy dreaming up inflammatory and misleading messages like this.
If premises have standards of hygiene which are akin to food being served in urinals then the FSA should deal with them.
Launching a publically-funded campaign like this and associating a top quality product with standards of hygiene which should result in premises being closed down is absolute madness and a disgrace.
The National Sheep Association has also criticised the inclusion of lamb in the FSA's campaign.
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ITV Wales research shows councils are chasing about £80 million of unpaid council tax. The WLGA have said collection rates are over 97%.
I admit it's not the most cheerful of starts out there this morning, but hang on in there because the sun will show it's face this morning!
Drizzle gives way to more substantial rain which will push in to western areas during the second half of tonight!