It is plain idiocy that the repercussions of such an advertisement were not spotted by the FSA. It's little wonder that criminals were able to pass off horsemeat as beef under the FSA's noses if they were too busy dreaming up inflammatory and misleading messages like this.
If premises have standards of hygiene which are akin to food being served in urinals then the FSA should deal with them.
Launching a publically-funded campaign like this and associating a top quality product with standards of hygiene which should result in premises being closed down is absolute madness and a disgrace.
The National Sheep Association has also criticised the inclusion of lamb in the FSA's campaign.
More top news
Workers on the First Great Western service are set to walk out from Wednesday evening until the start of services on Saturday morning.
It's a dull and dreary start to the day for much of Wales, but hang on in there - things can only get better!
Some very wet weather will sink it's way south and east overnight, with mist and murk developing around coasts.