It is plain idiocy that the repercussions of such an advertisement were not spotted by the FSA. It's little wonder that criminals were able to pass off horsemeat as beef under the FSA's noses if they were too busy dreaming up inflammatory and misleading messages like this.
If premises have standards of hygiene which are akin to food being served in urinals then the FSA should deal with them.
Launching a publically-funded campaign like this and associating a top quality product with standards of hygiene which should result in premises being closed down is absolute madness and a disgrace.
The National Sheep Association has also criticised the inclusion of lamb in the FSA's campaign.
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What a week it's been! We started with exceptionally warm temperatures, braved Doris and now it looks like we're in for a wet weekend!
Cardiff manager Neil Warnock has agreed to stay on at the City Stadium, whilst Swansea boss Paul Clement prepares for a return to Chelsea.