It is plain idiocy that the repercussions of such an advertisement were not spotted by the FSA. It's little wonder that criminals were able to pass off horsemeat as beef under the FSA's noses if they were too busy dreaming up inflammatory and misleading messages like this.
If premises have standards of hygiene which are akin to food being served in urinals then the FSA should deal with them.
Launching a publically-funded campaign like this and associating a top quality product with standards of hygiene which should result in premises being closed down is absolute madness and a disgrace.
The National Sheep Association has also criticised the inclusion of lamb in the FSA's campaign.
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Fine and sunny tomorrow morning with lots of sunshine to start the day. Feeling colder though, with maximum temperatures of 13°C.
Kathryn Tresilian reports from the town where the body of a 47-year-old woman was found dismembered in Pontypridd on Friday.
Some bright spells this afternoon, with outbreaks of rain. Top temperature 15°C.