It is plain idiocy that the repercussions of such an advertisement were not spotted by the FSA. It's little wonder that criminals were able to pass off horsemeat as beef under the FSA's noses if they were too busy dreaming up inflammatory and misleading messages like this.
If premises have standards of hygiene which are akin to food being served in urinals then the FSA should deal with them.
Launching a publically-funded campaign like this and associating a top quality product with standards of hygiene which should result in premises being closed down is absolute madness and a disgrace.
The National Sheep Association has also criticised the inclusion of lamb in the FSA's campaign.
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Wales head coach Rob Howley admitted his side's performance 'simply wasn't good enough' against Scotland this afternoon.
It will be cloudy with outbreaks of rain at first, but most of the rain will clear by morning.
Despite leading at half time, Howley's men failed to score in the second half with Scotland racking up 20 points to seal the win.