The sand importation is part of Conwy County Borough Council’s Waterfront project, which is providing sea defences and improvements in Colwyn Bay, funded by the Welsh Government and European Regional Development Fund.
It will take place 24 hours a day, seven days a week and should last for a period of up to four weeks, depending on the weather.
More top news
Improvements include new visitor centres, medieval chapel restoration and new interactive displays.
Arriva Trains Wales is set to double capacity on some of the busiest routes into Cardiff, it's been announced.
First Minister Carwyn Jones is in north Wales today to open a new hangar at Hawarden Airport.