Cardiff Council's launch of its 'Usual Suspects' litter campaign is seen as an essential part of maintaining the city's international image.
Cardiff is a city that is regularly on show across the world as we host so many high profile sporting and cultural events.
It is a major strength that we can put on blue riband events so well with a range of council departments pulling out all the stops to support them.
We can all do our bit to enhance our worldwide reputation even further by thinking about how we get rid of the litter we all produce.
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As Wales gets involved in the country's biggest sports day - Our Olympians have been getting in on the action.
ITV switched off all of its channels for an hour on Saturday as part of a national sports day event.