Cardiff Council's launch of its 'Usual Suspects' litter campaign is seen as an essential part of maintaining the city's international image.
Cardiff is a city that is regularly on show across the world as we host so many high profile sporting and cultural events.
It is a major strength that we can put on blue riband events so well with a range of council departments pulling out all the stops to support them.
We can all do our bit to enhance our worldwide reputation even further by thinking about how we get rid of the litter we all produce.
More top news
A group of 'scrummy mummies' who met taking their sons to rugby training have decided to start their own team.
Parents in Wales are being hounded by their children to buy junk food they see on TV according to the British Heart Foundation.
A charity's campaign to improve protection for older people from scams has been given the backing of the Advertising Standards Authority.