"The University of South Wales will compete equally for students and reputation with the UK's major regional universities and will help the region compete head to head for investment and growth with major city-regions such as Bristol, Manchester, London, and Tyneside.
"The employability of our students is at the heart of everything we do, with teaching informed by what happens in the real world. Our graduates have the skills that are essential for the workplace and value our employability schemes, business start-up support and opportunities to get actual experience as part of their courses. It's an approach that works - 93% of our graduates are in employment or further study within six months of graduation."
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Campaigners are calling on the Welsh Government to launch a public information campaign.