Baroness Ilora Finlay, who will also speak at today's launch, says the way people are cared for at the end of life lives on in the memories of the bereaved.
Children who are losing a parent or grandparent will be deeply affected by all they see, experience and feel. Health care professionals need to listen to the patient and those who know the patient best, balancing at times different priorities.
In this plan we aim to ensure that people's wishes are known, that those delivering care know what to do and where to call for help and that attention to detail happens at every level.
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Off to the London Marathon today? If so, send us in your pictures.