A pure white reindeer calf has been born on a Christmas tree farm on the Gower.
Arriving just days ago, the currently-unnamed reindeer is something of a rarity - his mother's fur is what's known as mottled silver, while his father's fur is dark grey.
Farmer Robert Morgan told ITV Cymru Wales: "We get all sorts of strange colours, but to get them pure white like that - it'll be brilliant white for the rest of the year. It's quite amazing."
He said the farm is 'open to suggestions' for naming the calf after ruling out traditional names including Rudolph and Blitzen - but joked he was considering naming him after a Swansea City player following the club's recent success.