Newport County celebrate their promotion to the football league with an open-top bus parade through the city at 6pm today.
The club's shop manager Mick White told ITV News merchandise is flying off the shelves.
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The charity says the increase is partly due to people calling for help sooner, instead of attempting to rescue themselves.
Staying windy with occasional rain, sleet and snow showers and a risk of ice patches forming
A worker at Prince Charles Hospital in Merthyr Tydfil who stole NHS property and then sold it on eBay is given suspended jail sentence.