"There's a lot of people who live in the Valleys and a lot of people who've lived in the Valleys over the years - not just in music but in other arts and industry and so on" says Peter Cole, from Capital Region Tourism.
"We have sent people out from the Valleys across the world to change the world and now we need to change perceptions of the Valleys for people coming back".
More top news
One-year-old sheepdog Nell was stolen from a farm on the outskirts of Dolgellau.
Police are investigating an allegation that a young child was approached by a stranger in Llanelli.
An unsettled few days are in store, with rain and wind expected.