"There's a lot of people who live in the Valleys and a lot of people who've lived in the Valleys over the years - not just in music but in other arts and industry and so on" says Peter Cole, from Capital Region Tourism.
"We have sent people out from the Valleys across the world to change the world and now we need to change perceptions of the Valleys for people coming back".
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The decision by Scottish people to remain with the United Kingdom has started a process of change which is still likely to happen quickly.
Friday is shaping up to be a lovely day in the north, but it's not looking quite so summery in the south!
The Met Office has issued a yellow warning to be aware of heavy rain overnight