"There's a lot of people who live in the Valleys and a lot of people who've lived in the Valleys over the years - not just in music but in other arts and industry and so on" says Peter Cole, from Capital Region Tourism.
"We have sent people out from the Valleys across the world to change the world and now we need to change perceptions of the Valleys for people coming back".
More top news
Services will be held across Wales today to commemorate 100 years since the Battle of the Somme, the largest battle of the First World War.
As Wales prepare to play Belgium in just their second quarter-final at a major tournament we take a look at how they got on 58 years ago.
Some sunshine out there at the moment but my advice is to make the most of it! There's wet weather on the way!