"There's a lot of people who live in the Valleys and a lot of people who've lived in the Valleys over the years - not just in music but in other arts and industry and so on" says Peter Cole, from Capital Region Tourism.
"We have sent people out from the Valleys across the world to change the world and now we need to change perceptions of the Valleys for people coming back".
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Wales head coach Rob Howley admitted his side's performance 'simply wasn't good enough' against Scotland this afternoon.
It will be cloudy with outbreaks of rain at first, but most of the rain will clear by morning.
Despite leading at half time, Howley's men failed to score in the second half with Scotland racking up 20 points to seal the win.