"There's a lot of people who live in the Valleys and a lot of people who've lived in the Valleys over the years - not just in music but in other arts and industry and so on" says Peter Cole, from Capital Region Tourism.
"We have sent people out from the Valleys across the world to change the world and now we need to change perceptions of the Valleys for people coming back".
More top news
There was disappointment for Swansea City after they lost to Manchester City for the second time in a week.
Windy with outbreaks of heavy rain pushing across the area through the evening and first part of the night.
Today will be bright, breezy and dry for most and rather windy in the northwest.