"There's a lot of people who live in the Valleys and a lot of people who've lived in the Valleys over the years - not just in music but in other arts and industry and so on" says Peter Cole, from Capital Region Tourism.
"We have sent people out from the Valleys across the world to change the world and now we need to change perceptions of the Valleys for people coming back".
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The latest Barometer poll gives voters' assessment of the party leaders in Wales and the four candidates in the Labour leadership contest.
Party support has changed little since May’s election, leaving Wales on course for a National Assembly with a significant UKIP presence.
As far as temperatures go, it's going to feel pretty uncomfortable out there tonight - warm and muggy with mist patches in places.