New approach for tourism

The Welsh tourism industry will hear this morning what the government's plans are to increase visitor numbers , drive up earnings and deliver value for money to the Welsh economy.

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What is tourism worth to Wales?

A strategy to boost the amount of cash tourists bring to Wales by 10% over the next seven years has been launched by the Welsh Government.

One way to bring in more revenue says the report is to market Wales as a luxury destination, but what is tourism worth to Wales?

  • In 2012, there were 9.6 million overnight trips to Wales by GB residents who spent £1,588m
  • North Wales had the most number of GB tourists and SE Wales the most business trips
  • Wales attracted 879,000 international visitors spending £328 million during 2011
  • The four top generating countries were Ireland, France, Germany and USA
  • In total there were 10.6 million visitors to Wales spending nearly £ 2.1 billion during 2011.

Source: Welsh Government

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