The aim is to bring 50 outdoor specialist companies on board, generate an extra £500,000 in visitor spending and create 25 new jobs in the process.
The region's outdoor sector already employs more than 8,500 people while bringing in more than £150 million a year.
More top news
Wales Women overcame a plucky Scotland side to record a 23-10 victory at the Gnoll.
It will be a cold night, with clear skies for most, which will allow a widespread and sharp frost to develop
Catch up with this week's episode of Newsweek Wales.