The aim is to bring 50 outdoor specialist companies on board, generate an extra £500,000 in visitor spending and create 25 new jobs in the process.
The region's outdoor sector already employs more than 8,500 people while bringing in more than £150 million a year.
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Runners looking to compete in the Newport half marathon have been disappointed again after it was cancelled due to weather warnings.
Very cold and windy. Some sunny breaks but plenty of snow showers feeding in the from the east.
A late goal from Andrew Hotham with 20 seconds remaining in the game sealed the win for the Cardiff Devils on Friday Night in Belfast.