The aim is to bring 50 outdoor specialist companies on board, generate an extra £500,000 in visitor spending and create 25 new jobs in the process.
The region's outdoor sector already employs more than 8,500 people while bringing in more than £150 million a year.
More top news
Tata Steel which has plants at Port Talbot, Llanelli, Newport and Shotton has sold its Scunthorpe operation saving 4,000 jobs in the UK.
There are plans to increase the number of volunteers in sport to 300,000.
As Euro 2016 is draws closer, and Welsh fans get ready to head to France, here's a list of travel trips.