The aim is to bring 50 outdoor specialist companies on board, generate an extra £500,000 in visitor spending and create 25 new jobs in the process.
The region's outdoor sector already employs more than 8,500 people while bringing in more than £150 million a year.
More top news
RSPCA Cymru says it's worried about a rise in reports of pets being poisoned. Here's the charity's advice on how to keep your animals safe.
Brian, 85, and Shirley, 80, plan to pose side by side on the church steps to recreate their cherished black and white wedding photo.
A slight taste of summer today, but not too much! If you are making outdoors plans for the weekend, my advice is to make them for Sunday.