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Plans to turn North Wales into top adventure destination unveiled

The new Heart of Adventure campaign aims to build on the region's reputation as a hotspot for adventure holidays. Credit: ITV News

The aim is to bring 50 outdoor specialist companies on board, generate an extra £500,000 in visitor spending and create 25 new jobs in the process.

The region's outdoor sector already employs more than 8,500 people while bringing in more than £150 million a year.

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