The aim is to bring 50 outdoor specialist companies on board, generate an extra £500,000 in visitor spending and create 25 new jobs in the process.
The region's outdoor sector already employs more than 8,500 people while bringing in more than £150 million a year.
More top news
Carl Edwards has the latest edition of Newsweek Wales
The bitter rivals looked neck and neck over the first eight rounds, but Bellew crucially found the extra gears to win
Wales held a 16-15 lead over the world champions with 11 minutes remaining but the hope of a first victory was destroyed in the final stages