The aim is to bring 50 outdoor specialist companies on board, generate an extra £500,000 in visitor spending and create 25 new jobs in the process.
The region's outdoor sector already employs more than 8,500 people while bringing in more than £150 million a year.
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Breezy overnight. It will become fairly cloudy as the night progresses.
It should turn cloudier through the early hours with some patchy drizzle and some hill fog too.
It will be a breezy day with variable amounts of cloud and some bright or sunny spells.