The aim is to bring 50 outdoor specialist companies on board, generate an extra £500,000 in visitor spending and create 25 new jobs in the process.
The region's outdoor sector already employs more than 8,500 people while bringing in more than £150 million a year.
More top news
It's certainly not the brightest of starts to the day, with drizzly rain in places.
It will feel much milder tonight that it did last night, with patchy showers around the coasts.
Well what a difference a day makes! It's the calm after the storm today!