The aim is to bring 50 outdoor specialist companies on board, generate an extra £500,000 in visitor spending and create 25 new jobs in the process.
The region's outdoor sector already employs more than 8,500 people while bringing in more than £150 million a year.
More top news
Wales are hopeful all of their fresh injury concerns will be available ahead of the opening game of the autumn series against Australia.
Fitness instructor Phil Carleton is world powerlifting champion, despite only taking up the sport in the summer.
Cloudy for all with the odd spot of rain, particularly across central and southern parts of Wales.