Matt Downie, from the charity Action for Children, says it's important to dispel fears that parents or guardians could be criminalised for occasional less-than-perfect parenting.
"Scapegoating, humiliation, consistent rejection, children being forced to witness domestic violence... these things are not just bad parenting. They're cruelty," he told ITV News.
It comes as calls are made for the emotional neglect of children to be made a criminal offence.
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The former Wigan and Great Britain rugby league star previously enjoyed a successful club coaching career with Wasps.
An Assembly committee says the Welsh Government's flagship Flying Start programme needs to reach more children in need.
The trust says more visitors than ever are making their way to Pen y Fan, prompting an appeal to repair footpaths on the mountains.