"I've been thinking a lot after the disaster we had this spring" says farmer Gareth Wyn Jones.
"We produce some fantastic stuff in Wales. Why can't we sell it locally?"
"There are some fantastic butchers and whole food places, and I think supermarkets should be getting on board".
More top news
A shopper has received a community order after he admitted uploading an explicit image to an iPad at a Tesco supermarket in Swansea.
Wintry showers this morning, particularly in the west. Turning drier and brighter this afternoon but still some sleet or snow showers.
A special service is being held in Swansea city centre to remember a popular homeless man who died earlier this week.