Welsh farmer calls for 'local food aisle' in supermarkets

An award-winning North Wales farmer has launched a campaign to have an aisle in every supermarket for food produced nearby.

Gareth Wyn Jones says supermarkets should promote hyper-local produce in the same way that they market food from other countries.

Ian Lang reports.

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Call for 'local produce aisle'

A farmer from Llanfairfechan has launched a campaign to have a local produce aisle in every supermarket. Gareth Wyn Jones wants themto stock an aisle of homegrown produce to help the local economy and give consumers a choice of what they buy.