This weekend sees Cardiff City play their first Premier League game of the season at home.
Cardiff University has estimated that it will bring tens of millions of pounds to the city each year.
Cath Howard, from Lincoln House Private Hotel in Cardiff, believes the top flight is essential for the capital's business.
She told ITV News: "Cardiff is an event-driven city and we need more large events to fill weekends. We've noticed an increase in bookings for all of the home fixtures."
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We had a few wintry flurries today, with snow falling over higher ground. It will dry out overnight, but frost and ice will form in places.
Campaigners hit out at a north Wales council after councillors backed plans to be the first in Wales with four-weekly bin collections.
A major crime review team raised concerns around the initial investigation, and the document was "a trigger" for the Surrey Police probe.