Over the next few weeks, thousands of motorists across Wales are likely to be stopped in spot-checks as police crack down on drink-driving.
It comes as figures show Wales' drinking culture costs every household £900 a year.
Today at Llandudno, Wales' four police forces launched their Christmas campaigns on drink-driving - and we spoke to some of the emergency workers working on the front line.
One ambulance worker told ITV News: "We're the ones who have to go into that car, look at that person injured in front of us, and think: Am I going to be able to save you?"
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Club members are being reminded of an official warning scheme, with repeat offenders being asked to leave.