Relatives of 21-year-old Kieran Lea Arnold, who was killed by a drink-driver in June, have worked with North Wales Police to produce this campaign video ahead of Christmas.
Deputy Chief Constable Gareth Pritchard said: “To lose a child must be one of the hardest things a parent can face and I would like to thank Kieran’s family for assisting us with this year’s campaign.
"Please don’t drink and drive. Think about the consequences. You could face losing your licence and your job, face imprisonment and, much worse, have to live with the guilt of taking a life for the rest of yours. Don’t take the risk.”