Cardiff businesses risk alienating consumers with a lack of online presence, a survey out today suggests.
Small and medium-sized business (SME's) in Cardiff are "making themselves invisible" to potential customers because they are not keeping pace with consumers' preferences for using the web and social media to find local businesses, the research from marketing services company HIBU suggests.
The research found that SMEs significantly underestimate how active consumers are online. Less than a quarter think that their customers actively use the web to search for products and services.
The figure is actually more than three times higher.