Age Cymru say that whilst Christmas is a time of 'happiness' for many of us, it can be a very 'lonely time' for older people.
This should be a time of happiness when we can look forward to being with our families and friends and enjoying each other's company.
But it can instead be a lonely time when older people can feel that they are a burden on those closest to them.
This is why Spread the Warmth - Age Cymru's annual campaign to prevent thousands of older people in Wales suffering needlessly in winter, is so important.
Funds raised by Spread the Warmth are used to provide Winter Celebration Grants to groups across Wales so that we can bring some cheer to those who are alone or isolated at Christmas.
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Some bright spells this afternoon, with outbreaks of rain. Top temperature 15°C.
It's judgement day at the Millennium Stadium as Cardiff Blues take on the Ospreys and the Newport Gwent Dragons face the Scarlets.
Showers expected throughout the day especially in the north. Drier and brighter elsewhere but cooler than in recent days.