Hundreds of festive bathers have splashed out in the sunshine to make the 43rd Tenby Boxing Day Swim a big success.
The Pantomime fancy dress inspired Snow White, Ugly Sisters, fairies both good and wicked, Puss in Boots (and without boots) and even a panto zebra to take the plunge in the 10 degree sea.
More than 550 swimmers were presented with their commemorative medal around a warming beach bonfire.
It's hoped the event will raise thousands of pounds for charity.
Chris Osborne, Chairman of the Tenby Sea Swimming Association said:
“It’s been another great swim, with glorious weather creating ideal conditions. We’ve seen some highly entertaining costumes and it’s been a brilliant morning for everyone - including, we hope, all the charities who will benefit.”
More top news
The new MP for Aberavon has urged action to avoid Labour's leadership contest becoming a narrow choice between just two candidates
Families are cutting back on food or on heating their homes because children's benefits are not in line with the cost of living.
The Ospreys coach says his inexperienced side will go into Saturday’s Pro 12 semi-final without fear after their impressive league campaign.