Hundreds of festive bathers have splashed out in the sunshine to make the 43rd Tenby Boxing Day Swim a big success.
The Pantomime fancy dress inspired Snow White, Ugly Sisters, fairies both good and wicked, Puss in Boots (and without boots) and even a panto zebra to take the plunge in the 10 degree sea.
More than 550 swimmers were presented with their commemorative medal around a warming beach bonfire.
It's hoped the event will raise thousands of pounds for charity.
Chris Osborne, Chairman of the Tenby Sea Swimming Association said:
“It’s been another great swim, with glorious weather creating ideal conditions. We’ve seen some highly entertaining costumes and it’s been a brilliant morning for everyone - including, we hope, all the charities who will benefit.”
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A cloudy start with a scattering of showers spreading eastwards, allowing some warm sunshine to develop from the west during the afternoon.
The Lions are due to depart before the PRO12 and Premiership finals, with the first match taking place on same weekend as Top 14 final.