Owners of independent shops and cafes in Monmouth say they're worried they'll lose business if plans to build a McDonalds on the outskirts of town go ahead.
The suggested development would also include a pub, a coffee chain and a new vets.
Despite opposition to the plans, others argue the development will be good news for the local economy.
McDonalds say their outlet alone would create up to 65 jobs.
The planning application is still being considered.
Monmouthshire council says whatever the outcome, all measures will be taken to ensure the town's economy is not undermined.
Sharon Brace, a local cafe owner said:
"I chose to set up in Monmouth is because there's so many small independent retailers.
"There's a real support for that in the town and what worries me is if a McDonald's is built on the outskirts, you're going to get a lot of people passing Monmouth completely and missing out on all the wonderful trade we've got here."
More top news
The charity says the increase is partly due to people calling for help sooner, instead of attempting to rescue themselves.
Staying windy with occasional rain, sleet and snow showers and a risk of ice patches forming
A worker at Prince Charles Hospital in Merthyr Tydfil who stole NHS property and then sold it on eBay is given suspended jail sentence.