Just 1 out of every 10 parents in Wales feel ashamed asking for help with money problems.
According to a survey by Action for Children, that's less than the UK average, where 1 in 5 feel embarrassed to seek financial help.
The survey of more than 2,000 parents across the UK also found one in three (28%) of parents in Wales had asked for advice about personal finances or debt, compared with one in four (24%) of parents in England.
Despite the results the charity says Wales has some of the highest levels of poverty and deprivation in the UK.
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