Welsh students will be encouraged to apply to Oxford and Cambridge University at an event at the Liberty Stadium in Swansea, which hopes to tackle university stereotypes.
Current undergraduates from Cardiff, Haverfordwest and Swansea will be among the teams brought by both universities to the 2014 Wales and West Country Oxford and Cambridge Student Conference.
Approximately 1,000 local students and teachers are expected to attend.
"Around two per cent of our applications come from Wales," said Sheila Kiggins, Communications Officer at the University of Cambridge.
"We would obviously like this to be higher, and the Conference is one of the ways we are working to encourage more Welsh students to apply."