Barri Lazarou, of Lazarou Bros, is the only Welsh finalist in a competition to find the best shaver in the UK. He told ITV News that the popularity of male grooming treatments, including hot towel shaves, has grown dramatically over the past year.
But the treatments need to be specifically targeted at men.
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It will remain breezy with further blustery and at times thundery showers.
Here's our gallery of some of your St David's Day pictures.
Showers becoming increasingly wintry even to lower levels, bringing an ice risk.