Barri Lazarou, of Lazarou Bros, is the only Welsh finalist in a competition to find the best shaver in the UK. He told ITV News that the popularity of male grooming treatments, including hot towel shaves, has grown dramatically over the past year.
But the treatments need to be specifically targeted at men.
More top news
A row has erupted in the Senedd after Cymdeithas yr Iaith refused to answer questions by UKIP in a committee hearing.
The Senedd's told how Chelsea Manning is recalled at her Welsh school. Simon Thomas AM also described her "severe" prison conditions.
A single mum was 'unlawfully' jailed for 40 days for not paying Council Tax, a High Court Judge has ruled.