Barri Lazarou, of Lazarou Bros, is the only Welsh finalist in a competition to find the best shaver in the UK. He told ITV News that the popularity of male grooming treatments, including hot towel shaves, has grown dramatically over the past year.
But the treatments need to be specifically targeted at men.
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It's certainly not the brightest of starts to the day, with drizzly rain in places.
It will feel much milder tonight that it did last night, with patchy showers around the coasts.
Well what a difference a day makes! It's the calm after the storm today!