Barri Lazarou, of Lazarou Bros, is the only Welsh finalist in a competition to find the best shaver in the UK. He told ITV News that the popularity of male grooming treatments, including hot towel shaves, has grown dramatically over the past year.
But the treatments need to be specifically targeted at men.
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One of the men behind Wales' new found footballing confidence has spoken about the work he's does with the players off the field.
Wales boss Chris Coleman has warned Cyprus to forget about attempting to 'bully' Gareth Bale ahead of tonight's Euro 2016 qualifier.
Its not just Wales that has a problem - the EU says the lack of computer coding skills could see Europe facing an IT skills shortage.