Barri Lazarou, of Lazarou Bros, is the only Welsh finalist in a competition to find the best shaver in the UK. He told ITV News that the popularity of male grooming treatments, including hot towel shaves, has grown dramatically over the past year.
But the treatments need to be specifically targeted at men.
More top news
John Atkinson has resigned - but insists that his decision is about workload and nothing to do with recent problems within the Welsh party.
Amelia's mum Sarah Jones described how her dad was "panicking" when he told her the baby was "not breathing".
Former rugby star Ian Gough has won an assault appeal against former Miss Wales and ex-girlfriend Sophia Cahill.