Barri Lazarou, of Lazarou Bros, is the only Welsh finalist in a competition to find the best shaver in the UK. He told ITV News that the popularity of male grooming treatments, including hot towel shaves, has grown dramatically over the past year.
But the treatments need to be specifically targeted at men.
More top news
In today's Newsweek Wales, Carl talks to Dr David Bailey from The BMA about how to ease the pressure on the Welsh NHS.
Plans to open a branch of Sainsbury's in a new development in a Pembrokeshire town have been criticised by local businesses.
More than half a million people are expected to take part in this weekend's 'Big Garden Birdwatch', organised by the RSPB.