Barri Lazarou, of Lazarou Bros, is the only Welsh finalist in a competition to find the best shaver in the UK. He told ITV News that the popularity of male grooming treatments, including hot towel shaves, has grown dramatically over the past year.
But the treatments need to be specifically targeted at men.
More top news
Showers will be replaced by more persistent rain this evening, with some heavy outbreaks expected. The rain will become patchier overnight.
Mary Owen has been working at the school in Old Colwyn for 46 years and still loves her job as much now as she did at the very beginning.
The latest weather forecast for Wales.