Barri Lazarou, of Lazarou Bros, is the only Welsh finalist in a competition to find the best shaver in the UK. He told ITV News that the popularity of male grooming treatments, including hot towel shaves, has grown dramatically over the past year.
But the treatments need to be specifically targeted at men.
More top news
Tonight it's about all things made in Wales! And with such beautiful scenery, it's easy to see where our artists get their inspiration!
It's part of an 'instrument amnesty' to ensure pupils from all backgrounds can experience music.
The Severn tolls will be abolished by the end of next year, the Secretary of State for Wales Alun Cairns has announced.