Barri Lazarou, of Lazarou Bros, is the only Welsh finalist in a competition to find the best shaver in the UK. He told ITV News that the popularity of male grooming treatments, including hot towel shaves, has grown dramatically over the past year.
But the treatments need to be specifically targeted at men.
More top news
A dry night is expected throughout the country. During the early hours clear spells are likely to develop allowing the temperatures to fall.
More than a thousand people gathered for the funeral of Wales international rugby league player Danny Jones in Halifax.
A chef from St Gwladwys Bargoed Primary School has won School Chef of the Year in a National competition