Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
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Jooks has turned the nursery rhyme 'Hey Diddle Diddle' on its head with a new picture book.
In an interview with ITV Wales, the Cardiff-born Olympic sailor also spoke of her relief at winning gold with race partner Saskia Clark.
A body has been found at Didcot power station six months after part of it collapsed on four workers, including a Swansea man.