Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
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North Wales Chief Constable Mark Polin met with town councillors and residents to discuss the issue of crime in Rhyl.
Martin Tate taunted North Wales Police via a Facebook appeal for him by saying "see who has the last laugh now".
The 25-year-old, known locally as Bilal, was arrested on Tuesday in Newport. Two men were also arrested the following morning in the city.