Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
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Thrifty Martin McCaskie has been using this vintage carrier for almost half his life - saves on the 5p charge!
Two families involved in supplying drugs and money laundering in north Wales have been convicted.
More rain for Wales on the way over the next few days.