Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
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Well a fabulous day today has ended on a spectacularly soggy note for some! Heavy rain, hail and thunder will work northwards overnight!
The Talyllyn runs from Tywyn, near Aberdovey, for more than seven miles to two villages in the south Gwynedd countryside.
Homes in parts of Tonypandy and Llwynypia are without water this evening due to a burst water main at Cilfynydd.