Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
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Largely dry tonight with clear spells. Sunny spells tomorrow.
A bike stuntman, known as the 'Kangaroo Kid', has been injured after falling off during a live performance at the Royal Welsh Show.
Amber Davies and Kem Cetinay are the favourites to win the popular ITV2 programme, which has frequently drawn in about two million viewers.