Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
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Gareth Bale put any domestic troubles behind him as he starred in Wales' emphatic 3-0 win over Israel in Haifa.
National Trust Wales has announced it's to open the new Far End Garden at the end of this month, spanning 80 acres of Snowdonian hillside.
Cardiff's tourism information centre is closing today, with the only staffed provision residing in Cardiff Bay.