Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
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Staying mostly dry overnight with generally light winds, but cloud and wind will gradually increase from the northwest from the early hours.
In the last programme we've been to meet two Welsh entrepreneurs who chose a different route and we visit the Energy Centre at Coleg Menai.