Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
More top news
It hasn't been the nicest of days, but on a positive note the winds will ease back overnight and tomorrow should be a little brighter!
As ITV Wales investigates sex workers in the capital, one teenager says how she ended up working the streets.
Wales' sixth Military Preparation College has opened in Newport, helping 16 to 19-year-olds into the armed forces or the civilian workplace.