Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
More top news
Three Welsh billionaires have made this year's Sunday Times Rich List, with Sir Michael Moritz topping the list for the richest in Wales.
A fine end to the weekend, with sunny spells throughout the day. Moving into the start of the week, more bright spells but feeling colder.
Off to the London Marathon today? If so, send us in your pictures.