Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
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Leaders of Wales, Scotland and Northern Ireland meet in Downing Street for talks with Theresa May ahead of Britain's departure from the EU
The prime minister has offered Scotland, Wales and Northern Ireland a "direct line" to Brexit Secretary David Davis.
22-year-old Ify Iwobi has been making music since the age of seven.