Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
More top news
The live semi-finals kick off tonight on Britain's Got Talent - and three Welsh acts will be among those battling it out this week.
The church in Newtown decided to tell the story of the Bible through knitting. They hope it will encourage more visitors.
A mostly cloudy Bank Holiday afternoon, with the chance of some drizzle likely.