Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
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Plans to open a branch of Sainsbury's in a new development in a Pembrokeshire town have been criticised by local businesses.
More than half a million people are expected to take part in this weekend's 'Big Garden Birdwatch', organised by the RSPB.
Cardiff manager Russell Slade says the Bluebirds need a win as they prepare to host Reading in their FA Cup fourth round tie.