Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
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Police carried out door-to-door enquiries.
The UEFA Champions League final in Cardiff this Saturday is billed as the biggest ever sporting event in the UK since the 2012 Olympics.
Cloudy with patchy rain or drizzle, possibly turning heavier for a time.