Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
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Remaining mild and rather cloudy overnight
A mild day with showers in the west, drier and brighter in the east
A team of experts are calling for people in Wales to take more responsibility over their health. We have a few tips here.