Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
More top news
Kyle Vaughan was last seen on 30th December 2012. His parents Alan and Mary say all they want for Christmas is to lay him to rest.
People in Wales are being forced to take temporary work as there are too few permanent jobs being created, according to Wales TUC.
The training centre and headquarters of Girlguiding Cymru in Powys, is laying claim to having the tallest living Christmas tree in the UK.