Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
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Low cloud will bring murky conditions with extensive hill fog.
The team, which is manned by volunteers, will operate out of Pontardawe Fire Station in partnership with Mid and West Wales Fire Service.
Dan Biggar has no doubt that Wales remain flrmly in the Six Nations title mix ahead of next Saturday's clash against Scotland.