Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
More top news
Aaron French-Willcox was just 19 years old when he was found dead while living in a tent in a park in February.
Police are searching for a man who fled on foot after his car collided with four vehicles - leaving a child with minor injuries.
Joshua Pillinger died in the collision at the Mid Wales Activity Centre on Sunday.