Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
More top news
There was disappointment for Swansea City after they lost to Manchester City for the second time in a week.
Windy with outbreaks of heavy rain pushing across the area through the evening and first part of the night.
Today will be bright, breezy and dry for most and rather windy in the northwest.