Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
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Llanelli Scarlets will take on Glasgow Warriors this evening in the first match of the Pro12 campaign.
There'll be a few showers in the south overnight, but these will clear by the morning to leave a decent start to the weekend!
Thousands are expected to attend the arts and music festival, which is now in its fourth year.