Now it seems for many men in Wales, being well groomed is more important than it's ever been before. Research by a body representing hair and beauty salons says that male grooming is the industry's biggest growth sector.
Here in Wales tanning treatments are particularly popular, with men topping up their colour every two weeks. Richard Morgan went to find out more.
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Five incidents, involving a man and a vehicle, have all taken place since January 26.
We've found some lovely archive footage of a pancake-making machine...
Provincial Grand Master Gareth Jones defends the secretiveness of the organisation after calls for more transparency.