Nick Carvell, fashion editor at GQ.com told ITV News that men have really always been interested in their appearance in one way or another, but recently it has been "intensified" by TV programmes and the fashion industry.
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Cloudy at first, with outbreaks of rain gradually easing during the morning.
A grey and damp start today. Rain will turn heavy and persistent late afternoon and winds will increase overnight.
Andrew walks the hills of Flintshire & Hannah visits a new saltmarsh on the Gower Peninsula, and a link to our Gallery of Wales.