TV and fashion industry influence male grooming trends

Nick Carvell, fashion editor at GQ.com told ITV News that men have really always been interested in their appearance in one way or another, but recently it has been "intensified" by TV programmes and the fashion industry.

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How vain is your man? The rise of male grooming in Wales

Recent research shows that male grooming has become the fastest growing sector for hair and beauty salons, with Welsh men topping the charts for tanning treatments.