Over £1m of tax payer's money is spent a year on subsidising the air service between Cardiff and Anglesey but a report publishd today says if the service is to continue it needs to be marketed better to improve passenger numbers.
The National Assembly’s Public Accounts Committee report comes ahead of a decision by the Welsh Government on whether the service should continue.
The service has been running twice daily weekday flights since 2007 and and without a £1.2m subsidy “would not otherwise be commercially viable” says the report.
The report says passenger rates have fallen by 43% since their peak in 2008-09 and poor marketing is to blame.
The committee says its also concerned the service is under performing when it comes to providing value for money for the Welsh taxpayer and says the Welsh Government should in future ask for a "comprehensive marketing programme" to be undertaken by a successful bidder.