1. Wales

Campaign to reduce coastal deaths in Wales

The RNLI is launching a campaign today to help people stay safe along the Welsh coast this summer. New figures reveal the number of deaths on the coast is higher than those involved in cycling accidents.

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More deaths on Welsh coast than in cycling accidents

The RNLI says more people lost their lives on the Welsh coast than in cycling accidents.

In total, 17 people died last year, and 65 were rescued by lifeboats and lifeguards.

The RNLI says slips and falls are a common issue Credit: Nicholas Leach

Since 2010, a total of 70 people have died around Wales' coast.

Adult men accounted for 73% of them.

Today the RNLI launches its Respect the Water campaign, aimed especially at men, to try and bring these figures down.

Nationally, an average of 160 people die at the coast each year. The RNLI is aiming to halve accidental coastal deaths by 2024.

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