The RNLI says more people lost their lives on the Welsh coast than in cycling accidents.
In total, 17 people died last year, and 65 were rescued by lifeboats and lifeguards.
Since 2010, a total of 70 people have died around Wales' coast.
Adult men accounted for 73% of them.
Today the RNLI launches its Respect the Water campaign, aimed especially at men, to try and bring these figures down.
Nationally, an average of 160 people die at the coast each year. The RNLI is aiming to halve accidental coastal deaths by 2024.
More top news
A decent start to the day with sunny spells. Breezy in the west and feeling noticeably cooler.
Tributes have been paid after two Matalan employees were allegedly stabbed to death near the city centre store where they worked.
A damp start to the night with heavy rain spreading southwards. It will clear by the early hours to leave a dry start tomorrow.