Tens of thousands of people descended on Weston-Super-Mare today for the town's annual "T4 on the beach" party.
Performers included Alexandra Burke, Tulisa , X Factor winners Little Mix and Britain's Got Talent winner Pudsey the dog.
It's now 10 years since T4 held their 1st beach party in Weston.
An influx of 45 thousand party goers has been welcomed in the tourist town which has been struggling in recent months because of the awful weather. It's thought T4 on the Beach will bring in 3 million pounds.
– LUKE KONSOUMIS - Fish Bar Manager
We had about 200 people in for breakfast which we wouldn't normally have. Last night was good, there's people walking around everywhere so it's been very good
– LOUIS MACRIDES - Bar owner
This has been a fantastic boost, exactlly what we needed even with the bad weather. We've been inundated with trade from very early in the morning. The bars last night were all rammed with party goers. They've had a brilliant time, it was an amazing atmosphere