A hot air balloon company based in Pewsey, Wiltshire has gone into liquidation after 25 years of trading.
Cameron Flights (Southern) Limited, which operated under the name Go Ballooning, said in a statement on its website that it was "deeply saddened" with the decision.
18,000 customers are thought to have been affected - with combined losses estimated at a million pounds.
It's uncertain whether that money will be recovered.
Gary Crawford had been planning to go up in a balloon with the company this morning. He wasn't notified of the liquidation, but found out on their website.
The British Association of Balloon Operators - a UK trade body for commercial balloon operators - said it had received an "unacceptably high" number of complaints about the company.
It said Cameron Flights (Southern) Ltd was not a member of BABO but its committee had been of the opinion "for some considerable time" that the company's business model was "flawed".
Watch the full report by Tanya Mercer here:
And we should make it clear that this company is in no way linked to Bristol based Cameron Balloons.