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Today offered one last chance to celebrate Britain's unprecedented success at the London 2012 Games. West Country athletes were among those in London for a parade through crowded streets for a fitting finale. Richard Payne reports.
The Olympics and Paralympics are widely regarded as having been a huge success, in terms of medals won and in the way they've been organised. But is there a lasting legacy for business in the South West too?
Retailers across the country say they saw sales dip slightly in August as people stayed in to watch, even internet sales were down. But the British name is flying high and exporters in the region believe it's a chance to cash in.
A huge parade of our Olympic and Paralympic stars is underway in London. West sportsmen are taking part to mark the end of the country's successful summer of sport.
Among them are Team GB's gold-medal winning dressage team, based in Gloucestershire. Carl Hester, Charlotte Dujardin and Laura Bechtolsheimer spoke to our reporter before the parade:
For more on the parade, visit the ITV London website.
Latest ITV News reports
A huge parade of our Olympic and Paralympic stars is underway in London.