It's the first day of one of the region's biggest food festivals - the Cheltenham Food and Drink Festival - which runs until Sunday. Ken Goodwin has been finding out about an event which brings together the best that the region has to offer.
The sun is shining and the crowds are turning out for culinary delights at the Cheltenham Food Festival.
The event's running all weekend in Montpellier Gardens close to the town centre.
One of the biggest food events in the South West has just got underway.
The Cheltenham Food Festival features more than 200 exhibitors showcasing products from across the region. Celebrity chefs incuding Antonio Carluccio will be cooking. The event's running all weekend in Montpellier Gardens close to the town centre. Organiser John Rhodes is expecting big crowds: