People from ethnic minorities are far less likely to donate organs and blood for transplant. It turns out that just four per cent of donations come from black and Asian communities. The Lord Mayor of Bristol wants to change that.
Today Faruk Choudhury - the first Muslim to hold the post - is leading a drive to boost that number and help save more lives. Richard Payne reports.
A new campaign to encourage more local people to sign up as blood and organ donors is being launched by The Lord Mayor of Bristol, Councillor Faruk Choudhury.
It will particularly focus on encouraging people from black, Asian and minority ethnic communities to sign up to be an organ donor and donate blood because these groups are currently under-represented.
Black and south Asian people are more likely to need an organ transplant as they are more susceptible to illnesses such as diabetes, kidney disease and heart disease which can result in organ failure.