The blasts of shotguns have been heard across the West today as the four month long pheasant shooting season got underway.
The sport employs 12,000 people in the region, more than any other part of the country. As David Woodland reports pheasant shooting is big business, but some say it's one we should do without.
The pheasant shooting season is starting in the west country. The British Association for Shooting and Conservation says the sport generates £280million a year for the South West economy.
It says wealthy guns come from all over the world, spending money in local hotels and shops, and providing vital jobs in rural areas.