Cirencester's answer to the Gromit Trail got underway today.
A sculpture trail of 40 hares which are 5ft tall, and over 30 life-sized hares will be on display over the next few months.
The hares are individually sponsored by local businesses, community groups and schools and are creatively decorated by local artists, celebrities or school children.
In October the hares will all be auctioned. The proceeds will be used to help raise the £50,000 needed by Gloucestershire Wildlife Trust to begin to develop the Green Hare Churn Walkway around the River Churn in Cirencester.